The holidays are upon us! It’s time to prepare your hotel, bed and breakfast, campground, or inn with the holiday cheer that will bring in guests this winter season. Using our 3 strategies to market your property, you’ll be able to have opportunities to close out 2022 and kickoff 2023 with increased bookings and revenue. To ensure travelers take notice of your hotel, here are a few tips to help you enhance your holiday season marketing strategy.
1. Update online photos
Updating your website and social media photos to showcase your on-property winter experience is an overlooked sales tactic for hotels. Travelers always want to know what to expect upon arrival, but many hotels only provide “evergreen” photos that stay the same year-round. Showcasing seasonal photography adds a relevant and personal touch that helps travelers better envision themselves on-property, which can encourage them to book their next stay. Example: Update your cover photo from a picture of your property in the spring with flowers to a picture of your property in the snow.
2. Update guest-facing messaging
Where appropriate, guest-facing messaging should be updated with seasonal messaging to highlight holiday and winter travel to guests. All guest touch points, including team member phone greetings, front desk collateral, hotel websites, text messages, OTA profiles and social media channels, should contain some reference to the holiday and/or winter travel season. Whether it’s highlighting local winter activities for guests to enjoy or a simple holiday greeting, updating your messaging can set your hotel apart from competitors and provide seasonal cheer for your guests.
3. Offer special seasonal packages
With many travelers planning to visit family and friends, as well as taking unused vacation time, the holiday and winter travel season is ripe for increased bookings and revenue – if you provide compelling reasons for them to stay at your hotel.
Offering holiday and winter-specific special packages can help independent hotels entice more travelers to click “Book Now.” Pairing room nights with outdoor activities, such as ice skating, skiing and snow tubing, holiday concerts and performances or a great bottle of wine can provide travelers with the incentive needed to book with your hotel instead of a competitor. The more unique and compelling your offers, the more opportunities you give yourself to welcome holiday and winter travelers.
Upgrade your hotel’s marketing with a guest-friendly PMS.
innRoad’s property management system is equipped with the tools you need to prepare your property for maximum exposure. With connections to 100’s of online travel agents, branded websites, and a mobile-friendly booking engine, your property will be on its way to increasing revenue. Simply pair the above marketing strategies with our property management system, and you’ll be ready for winter travelers! Want more marketing tips for your property? Check out our blog with 5 social media tips for your hotel!
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Learn more about how our software and extra features can help your property by scheduling a demo with our property advisors today!