March 02, 2023

3 Ways To Increase Your Hotel Bookings This Spring

How to boost your hotel bookings this spring It’s springtime, and we’ve got some great tips for you! Spring is here, which means it’s time for travelers to start planning their vacations. But if you’re a hotel owner or manager, how do you make sure your booking rates are high enough to make the season […]

March 02, 2023

The Benefits of Using Google Booking Links for Your Property

Why utilize Google Booking Links for your property innRoad’s Google Booking links are a great way to convert more travelers surfing the web into paying guests at your hotel. Booking links allow your website visitors to make a booking directly on Google’s website by just clicking on a link. The user experience is seamless and […]

November 29, 2022

3 Ways To Market Your Hotel This Holiday & Travel Season

The holidays are upon us! It’s time to prepare your hotel, bed and breakfast, campground, or inn with the holiday cheer that will bring in guests this winter season. Using our 3 strategies to market your property, you’ll be able to have opportunities to close out 2022 and kickoff 2023 with increased bookings and revenue. To […]

September 01, 2022

11 Ways to Boost Hotel Occupancy

As a small hotel owner, you’re no stranger to the peaks and valleys of the travel industry. Filling your rooms every night may be a breeze during your busy season, but when your low season comes around, getting enough bookings to fill even half your rooms can feel about as easy as getting teeth pulled. […]

May 17, 2022

Everything You Need To Know About Channel Manager Software for Small Hotels

Few things are as tedious to small hotel owners as managing all of your booking channels. Making sure your listings are consistent on every single OTA is a thankless timesuck of a chore, but it’s one you can’t avoid if you want your small hotel to be easy for your guests to find wherever they […]

May 03, 2022

Boost Your Hotel’s Social Media Strategy In 2022: 5 Must-Have Tips

Utilizing social media strategies is a wonderful way to market your hotel, so have some fun with it and use a little creativity to help yourself standout in the industry. So, let’s get into the top 5 ways to boost your hotel’s content and social media strategy in 2022.

July 21, 2019

Benefits of Direct Bookings for Independent Hotels

Direct booking is a vital component of many independent hotels’ inventory distribution strategy. Here are some of the key benefits independents gain from direct booking: More control over the online guest experience Direct booking allows hoteliers to better control the online booking experience for their guests. With booking engine technology integrated into their website, hotel […]

April 16, 2017

Benefits and Disadvantages Associated with OTAs for Independent Hotels

For some independent hotel operators, the mention of online travel agencies (OTAs) stirs up a mixed bag of emotions. OTAs provide online marketing and booking technology that help level the competitive playing field for independent hotels, but these tools and increased online exposure come at a price some operators feel is too costly. With the […]

August 06, 2016

Understanding the Importance of Online Hotel Reviews

Independent hotel operators understand the importance of online hotel reviews. However, there are still some who aren’t taking advantage of their influence. We get it – managing online reviews adds more work to your already overflowing To Do List, so it’s easier to just ignore them. Well, as with any other decision, there are pros […]

June 19, 2015

Owned, Paid, and Earned Digital Media for Your Hotel

Marketing for independent hotels has come a long way from simple word of mouth. While the tried and true methods are still very reliable, the marketing landscape has changed drastically. Where marketing was once primarily done in-person, over the phone and via mass print media with billboards and publications, it is now prominently executed online. […]

April 08, 2015

Tips For Developing Your Independent Hotel’s Social Media Calendar

Recently, we’ve provided helpful tips for getting your independent hotel up and running on social media. While getting started can be challenging, sustaining a regular posting schedule can be even more difficult if you do not plan ahead. Developing a social media calendar is essential for staying organized and on-schedule with posting high-quality content that […]

February 02, 2015

Encourage Your Hotel Guests to Share Their Experiences on Social Media

Over the past 15 years, social media has drastically changed the way we communicate on a global scale. Websites and mobile apps, like Facebook, Twitter and Instagram, allow people to share their experiences with anyone who wants to pay attention. And though many claim they’re too busy to keep tabs on social media, the numbers […]

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