As veteran independent hotel operators know well, attracting new guests is key to generating incremental revenue. However, it’s loyal, returning guests who are the foundation of a hotel’s long-term success. The process of cultivating guest loyalty requires hoteliers to consistently deliver exceptional service, anticipate traveler needs and continuously differentiate from their competitors over a sustained period of time. To execute these loyalty-building tactics, hoteliers need strong leadership from team members, sound operations and modern technology to support the complexities of hotel management.
During high-traffic periods, independent hotel owners and operators rely heavily on their team members to keep operations running smoothly and visiting guests happy. With their attention focused primarily on the guest experience, it’s easy for operators to assume their teams are performing their best with the tools they’re provided. Though this may be true, operators should evaluate their team’s productivity from a different perspective. Hoteliers should ask themselves, “Am I providing my team with the best tools to do their jobs?”
In speaking with managers who have examined their team’s productivity, a common discovery is though tasks are being completed, manual methods and inadequate hotel property management systems (PMS) are causing their teams to suffer in the areas of efficiency, organization and the ability to complete tasks quickly.
As many seasoned hoteliers would agree, operating an independent hotel is a rewarding, yet challenging, endeavor. One of the more difficult tasks for operators is developing strong brand recognition. Independents do not have large marketing budgets like major brands, such as Hilton and Marriott, so they must maximize every opportunity to market and position their hotel in front of potential guests. For independent hotels, their website is their most important marketing tool.
While social media and email are helpful pieces of an online marketing strategy, a hotel’s website will always be its strongest asset. Websites do not require you to register or login before viewing, so they are the easiest way for people to find information. Travelers can view countless lodging options with just a few clicks, so it’s critical to convert their curiosity into a reservation while you have their attention. With innRoad’s powerful Booking Engine software, operators can enhance their website to capture reservations from audiences across the globe.
As more and more guests book online, reviews that people post online are an important part of increasing bookings and improving revenue. To help you manage your online hotel reputation, we put together a checklist of things to do to help you manage your online reputation. We call it the MAAC method. Monitor, Analyze, Address and Change.
With the summer travel season in full swing, it’s easy to overlook that we’ve reached the midpoint of 2014. We know the summer months are busy for many independent hoteliers, but this is the perfect time to examine your annual progress to date so you can dissect any shortcomings and recalibrate expectations. Developing an annual plan and regularly monitoring your progress is important for staying on the path to long-term growth and success.
Whether you set 2014 business goals or not, it is never too late to develop a framework for improving your hotel’s performance. Below are questions that will help hoteliers evaluate their business and determine if they are on-track for a successful year. And for hoteliers who identify opportunities for improvement, we will explain how innRoad’s hotel management software can help your hotel maximize its potential for performance and profitability.
A common hallmark among many popular independent hotel properties is an established identity and reputation. Rather than maximizing their autonomy, many of these hotels have developed operating standards that set a level of expectation to ensure consistent guest experiences. As a result, these hotels are rewarded with a strong and positive reputation among travelers. Today, due to the importance of Online Travel Agents (OTAs) and guest feedback websites, a hotel’s online reputation plays a key factor in its ability to generate revenue, grow profits and position itself for future success.
Two weeks ago our team got to spend three days at HITEC 2014, the world’s largest hospitality technology show. Put on by Hospitality Financial and Technology Professionals (HFTP), this show is the forefront of hotel technology. Serving more than 5500 attendees, HITEC serves as a vehicle for encouraging the dissemination of the most current applications to the industry worldwide. What we love about the show is that it highlights areas in which the industry is evolving while staying focused on the most important thing- the guest.
Selecting a new (software) tool to manage a property is an important process that shouldn’t be rushed. Much like hiring the wrong key employee, selecting the wrong system for you can be tremendously costly in terms of time and money. Understanding the importance of this decision and the breadth of systems available today, this guide will help you make the right choice for your business.
A great hotel management system should do three things:
- Make your life easier
- Provide a positive ROI
- Help you grow your business
But, where do you find such a system? The variety of systems provides a multitude of options for property owners and managers. Understanding that every property is different, this guide will help you select a system or tool that fits your individual needs. Consider these five areas when selecting a new (software) tool to manage your property:
“Global Distribution” is a phrase used to describe the network of online sales channels that allow hotels to showcase their available inventory, rates, rules and restrictions on various Online Travel Agent (OTA) websites, like Expedia and Travelocity. Through OTAs, guests use specific search criteria, such as location, room type, arrival and departure dates, to find hotels and book reservations.
On the surface, global distribution is a fairly straightforward concept. However, when you “peek behind the curtain” to closely examine the network of systems working together to provide hotels access to global distribution management services and connect them to potential guests, you realize the process is more complex than it appears.
To highlight the important role global distribution plays in unlocking new revenue streams and increasing profits for independent hotels, we will take a look at the key stakeholders responsible for hotel distribution management. Additionally, we will share how independent hoteliers can leverage innRoad to both manage their properties and connect with new global travelers in a simple and cost-efficient way.
When we speak with potential customers who are considering upgrading their current property management system (PMS), many have already researched the benefits of innRoad’s cloud-based PMS software, but are still reluctant to switch to a new system. Though their current PMS may run slowly or not have all the functions needed to efficiently operate their hotel, concerns of facing a difficult transition from one system to another hinder operators from making a decision that will ultimately improve their hotel’s performance.
To address the worries of independent hotel owners and operators who are upgrading their hotel management systems, we would like to explain the simple process of transitioning to innRoad, as well as the immediate benefits hoteliers receive from our cloud-based, all-inclusive hotel PMS. With innRoad, our goal is to help hotel property managers save time and enhance their front desk and back office operations, so they can focus their energy on providing wonderful experiences for their guests.