earned digital media for independent hotels social media likes

2 reason why independent hotels must work hard to earn their “likes”

On Facebook, Twitter and Instagram, likes, comments, mentions and reposts are the standard, sharable currency.  Receiving recognition for a great post, photo or video is like your friends saying, “Good job!”  For independent hotels, receiving positive feedback on content shared on their own pages…
paid digital media for independent hotels

Here’s why guests are getting lost while searching for your hotel

There was once a time when independent hotels relied heavily on large roadside billboards to grab the attention of travelers as they drove by.  The billboard strategy still works today, but rather than looking out of car windows, travelers are searching along the digital highway for hotels.  Does your…
hitec 2015 hospitality hotel trends

Recap: 3 Key Trends from HITEC 2015

Last week the innRoad team attended the annual HITEC conference in Austin, Texas. To say it was a blast would be an understatement.As we walked the floor and spoke with attendees, there were three key trends we noticed.1.    Integration: There’s a shift from premise, single solution systems…
digital marketing for independent hotels

What every independent hotelier must know about digital media

In the brick and mortar world of hotel operations, independent hoteliers are well aware of the challenges of competing against large, corporate hotel brands for bookings and revenue.  Million dollar marketing budgets create a competitive advantage and provide name recognition that allows some individual…
digital-media-independent-hotels

Owned, Paid, and Earned Digital Media for Your Hotel

Marketing for independent hotels has come a long way from simple word of mouth.  While the tried and true methods are still very reliable, the marketing landscape has changed drastically.  Where marketing was once primarily done in-person, over the phone and via mass print media with billboards and…
Hotel Reputation Management

Reputation Management: Are your independent hotel's bathroom mirrors selfie-ready?

We speak with independent hoteliers everyday about serious questions and concerns, such as increasing bookings, training staff, delivering great service, growing revenue – the list goes on and on.  No matter how you approach it, running a hotel is hard work, so we spend lots of time tackling difficult…

Hoteliers, stop using multiple systems to manage your property!

How many cell phones do you have? 1, right?When I look at independent hoteliers who have a PMS, a Channel Manager and a booking engine. It’s like looking at a person who has three cell phones, one that you use to text, one that you make calls with and another to send or check emails, I think we…
Learn how to improve your hotel's ranking and grow your reach on OTAs.

5 Tips to Improve Your Hotel's Ranking - Now!

Recently I sat in on a lecture given by OTA reps. Everyone was there-Expedia, Hotwire, Booking.com, and Orbitz. While the talk was geared towards hoteliers and not vendors, I love attending educational seminars and sharing any useful information with our clients. One thing really resonated with me-OTA…

Go above and beyond with these 3 hotel customer service tips

It doesn’t matter what industry you are in - great customer service is great customer service. And in the hospitality industry, great hotel customer service is still great hotel customer service.I was recently reminded of what I consider exemplary customer service. While I was at brunch this past…

5 Tips for Getting the Most from HITEC 2015

innRoad is excited to announce that we will be returning to the annual Hospitality Industry Technology Exposition & Conference, HITEC 2015, from June 15 – 18 at the Austin Convention Center in Austin, Texas.  HITEC attendees can visit our booth #333 to experience live demonstrations of our fully…